About 96% of the people who visit your website aren’t prepared to make a purchase. About 80% of the leads you do generate won’t turn into sales. Meanwhile, 65% of businesses find it difficult to generate quality leads in the first place.
Without a business lead generation strategy, your company won’t grow!
Here are a few tips you can use to optimize your digital content for lead generation. With these tips, you can develop an effective marketing plan to help your business succeed. Read on to learn more!
Establish Goals
To develop an effective, results-driven marketing plan, start by outlining SMART goals. These goals are Specific, Measurable, Attainable, Relevant, and Timely. Outlining your SMART goals can help you determine which lead generation strategies align with your needs.
Otherwise, you could waste valuable time and money on tactics that don’t align with your goals.
Your marketing SMART goals might include:
- Gaining brand visibility
- Generating brand awareness and recognition
- Gaining brand trust and loyalty
- Increasing website traffic
- Generating form submissions
- Generating online sales
- Improving your ROI
- Gaining email subscribers
- Gaining social media followers
These goals can help you generate and nurture quality leads. Nurturing leads can help you turn one-time customers into repeat customers. These consumers can boost your ROI and help you reach new shoppers through word-of-mouth marketing.
For each goal you set, choose a key performance indicator (KPI) to track. Set deadlines and benchmarks for each goal. If you’re failing to meet those benchmarks, you’ll know to make changes to your lead generation strategy.
Determine which digital marketing strategies will help you accomplish each goal.
For example, you can use content creation and search engine optimization (SEO) to appear on search engine result pages (SERPs). Improving your organic rankings can help you generate brand awareness, traffic, and leads.
You can streamline your efforts to capture and convert high-quality leads with wealth mastery consulting services.
Gather Research
Once you determine the goals you want to accomplish, gather research. Research will inform the rest of your marketing plan. Otherwise, you could make assumptions about your customers.
If you don’t understand your customers, you won’t create content they want and need. Failing to appeal to their needs and interests could scare customers away. In fact, almost 85% of consumers say being treated like a person is important to winning their business.
Nearly 75% get annoyed when website content doesn’t match their interests. As a result, 52% will switch brands.
Personalizing your content based on your target audience can improve your ROI by eight times and sales by 10%.
Define your target audience by gathering demo- and psychographic research. Group consumers into buyer personas. Then, gather keyword research for each persona.
Use tools like Ahrefs, SEMRush, Answer the Public, Google Trends, and Keyword Planner. Focus on search terms containing four or more words (long-tail keywords). You’ll have an easier time understanding the user’s needs (or search intent).
Maintain Brand Consistency
As you begin developing content for your website, maintain brand consistency. Follow your brand guidelines, which should outline your company’s:
- Values
- Mission statement
- Vision statement
- Voice
- Tone
- Personality
- Logo styles
- Font styles
- Imagery styles
- Color palette
Maintaining brand consistency across all marketing platforms will help people recognize your brand through repeat exposure. Eventually, they’ll start associating your brand and company with your offerings.
The next time they want to purchase your product or service, they could recall your brand by name.
Update Your Website
Make adjustments to your website to ensure it’s easy for consumers to reach you. Otherwise, you’ll miss out on qualified leads.
First, make sure your website is fast, mobile-friendly, user-friendly, and secure. If your website is difficult to navigate, people will leave. As visitors leave without exploring other pages, your bounce rate will increase.
Other business lead generation strategies like SEO and paid marketing can become more difficult if your bounce rate increases. Your ROI will drop, too.
For example, Google uses mobile-first indexing to determine your organic SERP rankings. If you’re not on the first page of a search, people might not find your website. You’ll miss the chance to generate website traffic and leads.
Your paid advertising campaigns could become more expensive if you offer a negative user experience.
Give visitors more than one way to contact you through your website. Add an eye-catching call-to-action button to the navigation bar. Place forms above the fold on your landing pages, too.
Use a lead magnet to generate leads and email newsletter subscribers. A lead magnet will encourage more people to provide their email. You can use a coupon code or exclusive eBook to generate leads.
Make sure your website is easy to use on all devices. Over 50% of mobile users leave websites after three seconds due to bad experiences. About 52% won’t return to a website due to the aesthetics.
Only 1% of users say e-commerce websites meet their expectations every time. If you’re generating sales through your site, make sure to improve the user experience. Follow Google’s Core Web Vitals as you make adjustments.
Create Quality Content
Engaging, informative, high-quality content can help you attract new customers to your business.
Use your keyword research to determine what questions your customers are asking. Then, provide the answers they need within your content.
Diversify your content marketing strategy with:
- Blog posts/articles
- eBooks
- Polls
- Quizzes
- Infographics
- Webinars
- Videos
Add a strong call-to-action at the end of each post, linking consumers to your contact form or online store. Have a content distribution strategy in place to help more people find your content online.
Consider guest blogging on other websites to generate quality backlinks. Backlinks will send people on other sites to your content. You can gain brand awareness, website traffic, and leads through guest blogging.
Your organic rankings will improve, too.
Use SEO
There are four types of SEO: on-page, off-page, local, and technical.
Off-page SEO includes generating backlinks. Local SEO involves optimizing your Google Business listing. After optimizing your listing, generate customer reviews and share updates to keep the content fresh.
Technical SEO involves the backend of your website. Follow Google’s Core Web Vitals to offer the best possible user experience.
On-page SEO involves optimizing your content based on your keyword research. For each page or post, place your primary keyword in the:
- Page title
- URL
- Opening and closing paragraphs
- An H1 header
- SEO title and meta description
- Body text
- Image file name and alt text
The title and meta description will appear on SERPs, encouraging people to click on the link and visit your website. Make sure it’s relevant and engaging to boost your clickthrough rate. As your clickthrough rate improves, your organic rankings will as well.
About 68% of experiences online start with a search engine. Focusing on SEO can help you generate leads for business without blowing through your budget. In fact, SEO leads have a nearly 15% close rate.
Design Eye-Catching Ads
Use platforms like Google Ads and Facebook Ads to generate website traffic, brand awareness, and business leads.
You can create separate campaigns for each buyer persona you’re trying to reach. Specify your target audience based on their location, searches, or interests.
When someone clicks on your ad, they’ll reach a landing page on your website. Create dedicated landing pages to ensure they’re relevant to the consumer’s search.
Use Google Ads to create remarketing campaigns. Remarketing ads will appear in front of consumers who recently visited your website. You can draw them back to your website to get a second chance at converting the visitor into a qualified lead.
Create both text and display ads when planning your campaigns. Text ads can appear on SERPs alongside organic results. Display ads can appear in apps or on other websites within Google’s Search Network.
You can use display ads to generate more brand awareness with eye-catching graphics.
Stay Social
Social media marketing can help you generate business leads as you engage your audience. Boosting brand engagement can make your business more memorable.
Start by reformatting your blog content for social media platforms. Choose platforms your customers already use on a daily basis. You don’t have to start marketing on every platform at once.
Try creating more video content or host live Q&A sessions this year.
Add a call-to-action to your captions to generate more leads.
Nurture With Emails
Once you begin generating leads, nurture them with email marketing.
Use email marketing to inform subscribers about new products, services, or industry news. Let them know how your business is succeeding, too.
Feature eye-catching images within your emails to direct people back to your website’s product pages. Then, you can gain a fresh chance at generating a sale.
Segment your email subscribers to create personalized leads.
Analyze and Adjust
After applying these business lead generation tips, analyze the data from your campaigns. Determine which images, topics, or posts helped you generate leads. Then, make adjustments to your campaigns to improve your ROI over time.
Generate Quality Leads With These Digital Marketing Strategies
Don’t miss this chance to generate quality leads for your business. Instead, develop an effective marketing plan using these tips. In time, you can get leagues ahead of the competition as your ROI improves.
Start marketing and generating qualified leads today.
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