In today’s technology-rich world, business cards are typically thought of as a thing of the past. But this isn’t true at all! With around 27 million business cards printed every day, these business tools are still thriving.
Business cards are a vital tool for any professional. They are a tangible way to make an impression, network, and promote your brand. This is especially important for the booming cannabis industry, where standing out from competitors is a necessity.
But for cannabis business cards to be effective, they’ve got to have the right components. Keep reading to learn the top five components to make your cannabis business cards memorable.
1. Contact Information
The most important function of a business card is to convey your contact information. This should include your name, job title, company name, phone number, email address, and business website or address.
This information should be clearly displayed and easy to read.
2. Branding and Design
Your business cards are an extension of your business marketing. They should include your brand graphics so they’re easily recognizable.
The best way to do this is to design the cards using fonts, colors, and other design elements that are consistent with your company’s brand.
3. Card Quality
As a small business owner, it’s important to project professionalism to your potential clients. This means investing in thick, high-quality paper stock for your business cards. They are perceived as more professional and present as having an attention to detail.
On the other hand, flimsy business cards are perceived as cheap and unprofessional.
4. Unique Selling Point
A unique selling point is what separates your company from your competitors. This will be something that your customers or clients care about, making them more likely to want to do business with you.
Use your business card as an effective marketing tool by including your business’s unique selling point on the card. This might be in the form of a slogan or mission statement.
5. Call to Action
Finally, your business card should have a call to action. This refers to an action the person should take that will strengthen their impression of you. Many people don’t include this because, at this point, the business card might be looking too cluttered.
This is where good business card design comes in. Use innovative technology like QR codes to link to websites or cannabis products your company sells. For example, you might link to lesser-known products like CBDa distillate, which receive less organic traffic on your site.
Memorable Cannabis Business Cards
Incorporating these vital components will ensure your cannabis business cards are memorable.
Most importantly, your contact information should be clear and simple. Make sure your business is memorable with good branding and professional card quality. Finally, differentiate yourself from competitors with a unique selling point and call to action.
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