The growth of TikTok has been crazy; indeed, it stunned people. And taking this into consideration, brands have started showing their presence on TikTok. Furthermore, TikTok is a visual-oriented platform. And it has countless features to explore. As a matter of fact, these features play a very important role in the platform’s popularity. So, it is never too late if your brand is still not on TikTok. Jump right into it and start making videos. In the article below, we have listed 4 TikTok features that your brand can use.
The power of TikTok in this current digital age is enormous. From just-started brands to well-known companies, everyone has exhibited their presence on TikTok. But for what? The answer is very obvious. A brand gets to attain its end goals; whether big or small, everything is achievable on TikTok. For instance, brands can opt for choices like Trollishly to achieve their objectives more effortlessly. Therefore, explore the platform and gain all the benefits it provides you with.
Why Is TikTok a Good Fit for Your Brand?
The answer is, why not? TikTok is a handy tool for brands to market their products or services. When it was launched in the year 2016, its usage was utterly different. For example, TikTok was utilized to make dance challenges and lip-synching videos. Even though the central objective of TikTok remains the same, its evolution is tremendous.
It has evolved into a powerful social media platform in the market. It is an influential app that brands can use to accomplish almost anything. If you want to know what benefits TikTok provides the brands, read further.
Benefits of Doing TikTok Marketing
Using TikTok, a user can create short videos and upload them. If you have a private account on TikTok, only the accounts you allow can see your content. But if you have a pro/ business account, your content has the chance to be seen by millions of people.
And this is your first advantage. There are numerous other benefits that your brand can attain. For example, advertising is no longer salesy on TikTok. And we say this is a great advantage because people often rapidly skip ads or anything promotional. But your ads will mingle with the regular videos on TikTok and seem organic.
Besides that, gaining customers, boosting sales, increasing brand awareness, and generating revenue, everything is possible on TikTok. You can also buy tiktok likes to achieve all your brand goals on TikTok effectively. Additionally, with its stunning features, the work is made more accessible now. So, let us see some of the popular TikTok features your brand can leverage.
Top 4 TikTok Features for Your Brand Development
TikTok has so many features that brands can leverage. From basic to advanced levels, the platform has everything you need. Here, we have gathered a few popular TikTok features that brands use most. Let us explore them.
1. #Hashtags
Starting with the most simple yet most powerful feature of TikTok. The “Hashtags”! On TikTok, hashtags play a preeminent role for two reasons. One is hashtags help the TikTok algorithm find the type of content; in simple words, hashtags aid in categorizing your content.
On the other hand, hashtags help increase your videos’ visibility. You can also increase your visibility on TikTok by opting for Trollishly. But in the end right amount of hashtags is what matters. Even though TikTok doesn’t have any restrictions on the number of hashtags, it is your responsibility to add relevant and trending hashtags in your niche.
2. Duets & Stitches
Stitching and duetting are the two popular features on TikTok. In fact, most of the videos on TikTok will be either a duet or a stitched video. But people are often confused about the working of these features. So, to make it clear to you, here we go. A duet video is more like a split-screen video. So, in simple terms, the original video plays on the left side, and the video you will be recording is on the right side.
A Stitch video is more like a single video, but the original one plays first, and your recorded video is next. You can choose the time for the original video too. Using these features, brands can react to other videos, provide knowledge to customers, reply with answers, get feedback or suggestions, and many more.
3. TikTok Paid Ads
Another great thing about TikTok is that it lets you create ads in the form of videos. If you have a business account on TikTok, you can opt for this feature. Furthermore, by using this feature, your brand can increase popularity and attain all its marketing goals. Because this feature allows you to display ads to specific target audiences based on certain metrics. Such as age, gender, user activity, location, etc.
Also, based on your brand’s needs, you can choose the type of ad. Some of the most used ad formats include in-feed ads, branded hashtags, brand takeover ads, etc. If you are worried about investment, start with a minimal budget and gradually increase it in the future.
4. TikTok Analytics
How will you know if your marketing campaign is a success or not? The answer is: by analyzing specific metrics. And which can be tracked using TikTok Analytics. This feature is available right on your TikTok profile. All you have to do is select Analytics from the creator’s tool. Now you can access metrics that will help you track your performance.
Summing It Up
Brands started concentrating on social media platforms like TikTok to enhance their growth. So if you are a brand owner, too, it is time to begin your TikTok marketing journey. And throughout your journey on TikTok, its features will be a great helping hand. We have listed only a few TikTok features, but the app has countless options to help you take your brand to the next level. So, make use of it and enjoy your success on TikTok.
